Fussy Little Blog
October 24, 2014
Restaurants have it tough. I’ve heard it said that owning a restaurant is a great way to turn a large fortune into a small one. It’s a brutal business.
What makes it even more brutal in the Capital Region are the demands local charities put on our eating places. This is, after all, a small town with a lot of restaurants. The last thing an owner wants to do is to piss off well-connected regulars. As it turns out, many of those regulars are also involved with philanthropy.
Signing on to attend one of these wine and food events isn’t that bad. Restaurants can get suppliers to donate food and take it as a write off. It gets the chefs out of the kitchen for a few hours and puts them face to face with an adoring public. It’s good exposure for the restaurant, as it helps to keep their name fresh in consumers mind. Plus it provides an opportunity to entice prospective guests with a taste of the restaurant’s food.
Participating restaurant come off as being generous. Generous is the opposite of cheap. And in this town, “cheap” is like the worst possible thing imaginable.
The problem is that it’s never just one event. These things go on all the time. And a chef could be away from the kitchen several nights in one week just covering these affairs. Affairs which never truly do a good job at putting the restaurant’s food in the best light. Affairs which effectively replace a dining out occasion for those in attendance. Affairs which may not be geographically proximate to the restaurant and may draw a lot of people who will never consider making a reservation.
I need to dig more deeply into all of this, and I hope to in the near future. For now, I’m pleased to report that one restaurant group seems to have found a better way.
Sunday DZ Restaurants is hosting their third annual Corks, Cuisine & Colors. Read the entire Post>>