Outlook 2013: Social media offer ways to connect with customers

By David Lombardo
Gazette Reporter
February 16, 2013

Bill Gathen, Director of Marketing for DZ Restaurants, which operates Forno, Chianti, Boca Bistro and Pasta Pane in Clifton Park, is responsible for spreading the word to hungry customers. He joined the company about three years and is constantly using his smartphone to let people know what is going on through Facebook and Twitter. Each restaurant can be found on Facebook, where Gathen frequently posts pictures of specials and classic recipes that he hopes followers of the account will share

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